Unit 5

Quiz.

4 pts.


roll


Change screen resolution

Shut down Adobe Programs. Open up system preferences. Open up Displays- second row. Choose “scaled” Change screen resolution to 1600 x 900.


Color Theory: going in deeper

color theory pdf

Eye anatomy. Rods and cones. Fovea. Male and female eye anatomy differences.
Color as a three dimensional object. Munsell color solid
Hue, saturation, value
Direction terms: left- right, east/west= warm/cool in the color solid
Silmultaneous contrast complementary color
trichromat vs. tetrachromat


Deliverable:

  1. Final Ad Redesign Project Specifications:

    At the beginning of class next week, you will submit an InDesign Package Folder called “your last name_Ad_Redesign”

    The project contained in the package will include, in this order:

    • Sketches page(s), Page(s) titled accordingly
    • 5″ x7″ pages of Roughs (3 minimum) These are the options you created as homework for week 4.
    • One 8.5″ x 11″ page containing notes on the feedback you received in the week 4 peer critique and a rationale for the final rough you chose to submit. Run spellcheck: Edit/Spelling.
    • Scan your marked up prints from today’s peer crit and include them on additional pages. This adds to the story of this project.
    • The final design chosen.Delete any pages from your document without content.
      Projects submitted without the above required items are incomplete, and will earn a failing grade.
    • A pdf of the project.

    2. 4C Bookcovers I Assignment

    Submit a .psd file titled “Lastname4C.psd”


Layers Tutorial. 2 pts.

Depth Cues give us indication for location visually
none of them work in photoshop -except overlap, sometimes
do not believe image, believe the Layers Palette
Separate elements onto individual layers
Anatomy of Layers
Palette Background Layer Reordering Layers
Hiding/Showing Layers
Grouping Layers
Opacity Settings
New Layer, Duplicate Layers
Copying and Pasting Layers
Layer Blending Modes WikipediaBlend Modes Explained
Type Tool
Type Layer-distinguish difference-between raster and vector layer
Type layers are vector/font based
Type Warp
Rasterize Type Layer
Gradient Tool types of gradients
Layer Styles
Layers Menu< Flatten


Break


5B Bookcovers II Exercise 2 pts

Homework. Do this outside of class.

Using one of the files provided in the Bookcovers folder, make a composite image using at least

3 separate images.

Practice using layers, making selections and moving them. Play with layer modes.

Add a Type layer with some profound (or not) phrase.

Play with Layer Styles and Layer Modes applied to (at least) the text layer

If you require more space to composite into, use the Crop tool to resize your image and add

space.

When finished, Crop again to remove all but your composite image.

Drag this folder into the appropriate folder in the smansfield folder on the server.

Due at the beginning of class next week.


Magazine Cover/Layout Project Research

Do the design process:

  1. Read the specifications. Understand who is the client what is the challenge/problem; what is the solution? You will be including a design brief/project statement in your case study.
  2. Research: Inspiration
    1 folder of image files of New Yorker Magazine covers. Folder title “Inspiration Covers”
    1 folder of image files of New Yorker Magazine spreads. Folder title “Inspiration Spreads”
  3. Process:
  4. Word list. Brainstorm. Create a page of lists of topics for the feature spread. File title “Brainstorm.doc”
    b. Look at articles to adapt and use.What interests you and makes you want to illustrate?
    Create a list of URLs to this content. include these links in the “Brainstorm.doc” file.
  5. Drawn process: sketches page 1.  12 small sketches of 12 different ideas. Scanned, adjusted.
  6. Drawn process: sketches page 2.  12 small sketches of your favorite idea from page 1.
    Scan them, adjust them.
    Folder titled “Sketches”
  7. Submit a folder called “Lastname Magazine Research and Process” at the beginning of class next week.

Lab Time for this process in class.

Peer critique/sharing at 4:00 pm.
Due next week, beginning of class: One folder containing above items demonstrating the folder organization described above.

Check out the first episode of Abstract, if you are a netflix subscriber:

“From New Yorker covers to Instagram sketches, illustrator Christoph Niemann plays with abstraction and interactivity—and questions authenticity.”


Student Progress Report/Midterm Grade

I deliver information which assists students in developing competencies. I assign assignments which give the opportunity to demonstrate those competencies. I provide a verbal, written, online and printed description of those competencies. I assess those assignments.

If you would like to ask me to review your assignment again, please email me at mansfield.scott@gmail.com with the grade book item description and a hotlink to each specific assignment and I will take another look.


Homework

  1. Textbook Reading Assignment

    Read Chapters 9 and 10.
    “Chapter 9: Adding Visual Appeal”
    “Chapter 10: Infographics”
    Take notes. Your written notes can be used during next week’s 15 minute quiz at the beginning of class.

  2. 5B  Bookcovers II Exercise 2 pts

  3.  Magazine Cover/Layout Project Research

  • Read the specifications. Understand who is the client what is the challenge/problem; what is the solution? You will be including a design brief/project statement in your case study.
  • Research: Inspiration
    1 folder of image files of New Yorker Magazine covers. Folder title “Inspiration Covers”
    1 folder of image files of New Yorker Magazine spreads. Folder title “Inspiration Spreads”
  • Process:
  • Word list. Brainstorm. Create a page of lists of topics for the feature spread. File title “Brainstorm.doc”
    b. Look at articles to adapt and use.What interests you and makes you want to illustrate?
    Create a list of URLs to this content. include these links in the “Brainstorm.doc” file.
  • Drawn process: sketches page 1.  12 small sketches of 12 different ideas. Scanned, adjusted.
  • Drawn process: sketches page 2.  12 small sketches of your favorite idea from page 1.
    Scan them, adjust them.
    Folder titled “Sketches”
  • Due next week, beginning of class: One folder containing above items demonstrating the folder organization described above titled “Lastname Magazine Research and Process”