Project 3 Specifications

Student Guide to Interactive Presentations.pdf

Project 3 is an opportunity to go further into areas that you may have only just begun exploring: Visualizing data, conveying phenomena visually with thematic maps, etc. Below is a schema of possible projects for the pertinent portfolio requirements reproduced.

State the Portfolio Requirement you intend to fulfill with this project in your proposal as a preface to your project statement. Refer throughout the research, process and production phase to that specific portfolio project definition as taken from the Portfolio Requirements handout for your program.

Team up where appropriate: broader scope and complementary skills are required. All choices made upon advisement from instructor.

Web Design P3 Options

1. Interactive Data Visualization.

Explore the feasability of creating a functioning interactive data visualization.

If this is not feasible, design a mockup of one, depicting all pertinent states necessary to communicate the experience of interacting with your interactive data visualization.

May be a (two person) team effort- strive to partner with student with complementary skill set. (remember, complementary means contrasting in this context)

Consider entering the DataViz Challenge

from Portfolio Requirements:

2. Advanced Data Visualization (as an alternative to Project 2)

Information Design, Portfolio Design. As expansion on a simple infographic, the data visualization realizes a significant quantity of data points to convey information either in print or interactively.

3. Research Based Design

Industry research applied to a design piece informing a specific audience, including a client.

  •  Exhibit suitable design to support the  information (i.e. brochure, booklet,  publication, poster).

  •  If book to be minimum of 8 pages.

4. Experimental Option

  •  Approved by Portfolio instructor.

  •  Includes a proposal and production plan.

I suggest discussing this experimental option with Doug Heinlein once your proposal has taken shape, and if you already have projects that fit the above portfolio project requirements.

 Graphic Design P3 Options: 

1. Interactive Data Visualization, as described above. Partnering with Web student with complementary skill set.

2. Data Visualization project. Similar specifications as project 2, different subject matter and genre of infographic, more ambitious. Should be able to satisfy the GD requirements for Research based Design:

Research Based Design
Industry research applied to a design piece informing a specific audience, with a client.
• Exhibit suitable design to support the information (i.e. brochure, booklet, publication, poster).
• If book to be minimum of 8 pages.

3. Style Guide: Create a style guide to GD Portfolio II specifications. This option is not a team project.

4. Environmental Graphics. Signage and wayfinding schema for physical environment. For a local (you must physically visit and photograph it) physical region, district, retail or park environment. Symbol/icon series customized to client. Competent compositing into environmental photos which effectively communicate your interventions. Professional map as separate design component and as object integrated via signage into the environment of chosen subject.

The Environmental Design option fulfills the Integrated Marketing Solution option on the GD Portfolio Requirements:

Integrated Marketing Solution
Must incorporate informational graphics, built to size specifications and be designed with at least 3 parts applied as environmental design

Research: Go to that location with as a team and take photos (this can be problematic in retail environments.)

Examine existing identity and existing wayfinding system.  You will provide the signage and wayfinding program for your client.

Pick a local event in which wayfinding is a key part of its proper functioning. This is likely a marathon, run for a charity. Beat the Bridge, Street Scramble. If you discover alternative events, feel free to propose them.  This is not an event promotion project.

Scope: The signage must be represented minimally in three different contexts to communicate your program. The map must be represented in at least one context/location.

a. Design a map for at least one particular location within the region of your project. Design the method of its delivery, whether on site and physical and/or via smartphone app.

a. Design the map as content. This component is in itself an info graphic. Examine the conventions and standards of maps. It can be interactive and dynamic if in app form. This may be mocked up in storyboard form, as a pdf, or functioning.

b. Design the form the map and necessary wayfinding elements take in the environment. Why is it located in this spot? How do people encounter the map? Is it a projection, kiosk, printed object? This aspect of the project slides into the realms of industrial design and architecture. Its representation in your project may require some Photoshop compositing. It definitely requires proper on-site photos.

b. Design an icon series. Overall project should involve a consistent icon series throughout. This original icon series must be created to function in conjunction with the design pattern, style guide for the event or company.  Visit the location of the event, research the event itself. Then identify locations, items and features that require useful icons.  Contemporary Pictograms. Pictograms

a. A minimum of five icons to be used within the wayfinding system. Iconicity is an important concept to remember when refining icons. Review Scott McCloud’s ‘big triangle’.

b. This program of icons must translate across a variety of applications/treatments. What are the key regions/activities that require iconic treatment?

c. Icon series must demonstrate an awareness of motif and cultural reference- locally specific themes aid in connecting users to place, community. Icon series must strive to be unique within existing conventions.

c. Design Signage for crucial locations

a. The form the signage takes, as it integrates into the environment and its visibility must be considered. How is it afixed, hung. Mechanical considerations for its assembly must be explained. Again, this aspect of the project slides into the realm of industrial design and architecture. A strikingly unique approach to the penetration of your signage into the space is very desireable.

b. Photoshop compositing signage into location photos will be necessary, or similar method of communicating its arrangement. For this reason, it is necessary that the location be local and allow you to photograph on site. We will be doing a signage photo compositing exercise in class.


Deliverable week 11: Final assembled case study print quality 11″ x 17″ landscape format .pdf (file only, not print) containing:

1. Creative Brief/Project Statement

2. Research/Inspiration/Survey of existing signage map system

2. Icon Series alone, with process drawings scanned.

3. Thumbnails, Brainstorm, Mind Map process

4. Icon Series alone and in context.

5. Components (signage) of the wayfinding system alone, and in place.

6. Map alone, and in place.

7. Further collateral as needed.

If alternative submission method is needed, discuss with instructor.

Wayfinding Firms: Corbin Design Case Studies

Very Bad Information Design

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