Applications and Industry old version content pre 17fa

Unit 4 stuff

Quiz.

4 pts.


roll


Change screen resolution

Shut down Adobe Programs. Open up system preferences. Open up Displays- second row. Choose “scaled” Change screen resolution to 1600 x 900.


Last week’s reading review & brand discussion, missing blogs,

4A InDesign review, as needed.

Placing, embedding, linking. Master Pages. Using guides on Master pages to set up layout.

Packaging. Best practices moving project without breaking links, font links, etc. 2 pts.

Lab Time for Group Project 1.

Projects are due next week, beginning of class.

Team Member handout

How would you characterize the general market in which this product would be released?

Is it conservative?

Does it have a lot of variation?

Could you think of some simple descriptive adjectives to describe the look and feel of the other products?

Any basic observations about the demographics served?

How do you see your demographic and why do you think your basic branding strategy is viable?

What are the formal elements you addressed in your piece (format, layout, color, font, etc.) and how do you see each of them tailored to your demographic?

Are there any options that you considered that didn’t make it into the final cut of your product?

NAMING

Introduction to Project 2. Teams formed.

DIY Aesthetics and design: working class and design.

Working Class.pptx

Working class aesthetics (and the poverty aesthetic) and how socio-economics play a role in the way products are marketed and social values are constructed.

Homework

Midterm assessment of blog.

  1. I will be assessing blogs on Thursday: 15 pts. Please read through the specifications on the blogroll page. This includes the field trip blog assignment.
  2. Blog for next week:
    Read pages 72-80: The Graphic Design Process. Post images, thoughts related to content.
    On the in class discussion of class,
    See if you can answer the next series of questions on your blog:

    • What images are used to create representations of the working class? (Find a bunch and weigh in on them- tell us what you think)
    • What products are considered middle class? (Anything you can say about their design, packaging, etc?)
    • How much money does a middle class family make (from-to)?
    • Could you briefly write about how this might be political?

Take in class time given to you and time out of class to produce your product and presentation for our visiting designer next week. 15 pts.


 

 

Field Trip Form for next week.

“The trip is schedule from 12:30-2:30 pm of Wednesday Oct 18”


 

Branding.pptx

Branding

Branding is a way in which a company seeks to identify with an individual character.

This character usually has a direct relationship to the intended demographic of the company’s consumer base.

It is one of the most fickle and difficult aspects to design because demographics and brand development deal with cultural assumptions and stereotypes when courting a market.

It is an almost familial approach to marketing.

The rationale goes like this: This company is basically an idealized person that welcomes members into its tribe.

While it seeks to capitalize on established cultural groups and subculture groups (skaters, preps, dilettantes, etc.), the branding attempts to set itself apart via specific identifiers.

Brand developers make assumptions about races and genders that are alien to them and to a large extent drive cultural change.

We become what we associate with and we associate with those things we see as popular.

Let’s look at the following sites to determine what we think about these brands.

abercrombie.com

levi.com

filson.com

Case Study Explanation

 

Project 1 introduction.

Case Study Handout

Project 1 Group Information

Assign Teams of 4. Exchange/establish Ondedrive, Google Drive or Dropbox shared storage.

Begin project one research for Branding campaign. Due week 5.

the subject of branding itself and should integrate the lecture and reading to the best of your ability.

Here are a few student projects to give you an idea. This was a vacuum that was a play on the Roomba http://prezi.com/4ximhiogf_uf/vuum/

 

Branding Field trip/ Group check in at Anthropologie at 5:45pm.

1509 5th Ave, Seattle, WA 98101

3 items:

  1. Printed grade report for individual students.
  2. 03_Branding_Field_Trip.pages  Teams visit as group, may share images. Your typed paper should be blogged for credit next week. Blog Post title “Week 3 Branding Field Trip”The following four should be on everyone’s itinerary as I hope to talk about them some in class next week.


    Urban Outfitters
     open until 8:00

    Address: 1507 5th Ave, Seattle, WA 98101

    Anthropologie open until 8:00

    Address: 1509 5th Ave, Seattle, WA 98101

    Allsaints open until 8:00 pm

    Address: 1511 5th Ave, Seattle, WA 98101

    H&M open until 9:00 pm

    Address: 520 Pike St #100, Seattle, WA

  3. Project_1_Group_info.pages

    Teams meet with me before field trip to fill out this form. Work with your team this week on conceptualizing, naming your product.

Homework

Complete the Branding field trip blog post. Title: “Branding Field Trip”

Next week, be ready to work on your projects and be ready to discuss the reading from last week. What bearing does it have on our field trip assignment?

Note Project 1 Branding project timeline.



unit 5 stuff

Guest reviewer and presentation of Project 1.

Marisol Ortega marisolortega.com

What is Critique? Critique ppt. 

Groups present their pitch.

How would you characterize the general market in which this product would be released? Is it conservative? Does it have a lot of variation? Could you think of some simple descriptive adjectives to describe the look and feel of the other products? Any basic observations about the demographics served?

How do you see your demographic and why do you think your basic branding strategy is viable?

What are the formal elements you addressed in your piece (format, layout, color, font, etc.) and how do you see each of them tailored to your demographic?

Are there any options that you considered that didn’t make it into the final cut of your product?

Break

Lab time to work on Project 2. Review specifications from the link in the right sidebar.  Focus on the concept and the creation of the cover and spread illustration. This illustration will be created in Illustrator/Photoshop by hand and some combination of them all.

Next week in class we will focus on the matter of setting up the matching masthead and layout using a variety of tools and techniques. Your team should focus on finishing the illustration(s) this week.

Modern to Pomo lecture

 04_modpomodesign.pptx

The cultural aesthetic moment: An overview of two hundred years of modernism and postmodernism.

The two hundred years chronicling the transition from Modernism to Post Modernism are profound in scope and amount of change. In order to be a solid designer there is a fundamental need to characterize the current climate aesthetically and think about where our values have come from. How has art and design shaped the world? Today we will look at the early utopian movement via the enlightenment/ Romanticism and its bearing on Modernism and its slow transition to Postmodernism as well.

 

Portfolio Requirements for Graphic and Web Design at AiS

Homework

  1. Simply read and blog on the section on Modernism and Postmodernism from our text on pages 58-71. The text will help to take a lot of the theory and show how it is directly related to design too. While only 13 pages with a bunch of pictures, it does tie the conceptual to the practical. Do your best to re-explain the lecture in your own words on your blog while attempting to create and find images that reinforce your points.
  2. Next week in class we will focus on the matter of setting up the matching masthead and layout using a variety of tools and techniques. Your team should focus on finishing the illustration(s) this week.

  1. designworkplan.com’s wayfinding introduction.
    a. Textbook: pgs 128 – 131 Post blog with summary, reaction and related to in class content and reading
  2. Next week: meet at the Downtown Seattle Public Library. Map. 1000 4th Avenue.
    We will meet at 5:45 at the front entrance.
    I will be at that entrance from 5:45-6:00.
    The task will be done in teams. Arrive on time, or you may be doing it alone,.
    The Library is open until 8:00pm.
    We will be returning to campus after, and meeting in 702 at 7:45 for teamwork on Project 3.

Signage and Wayfinding.pptx

designworkplan.com’s wayfinding introduction.

Video: Who enjoys shopping at IKEA?

wayfindinguk.wordpress.com


Unit 9 stuff Field trip to library

Timeline:

5:45 meet at the Downtown Seattle Public Library Map
at the front entrance.
1000 4th Avenue. Open until 8:00pm.

Library exercise:

Students will critique its environmental typography and integrated way finding system through a scavenger hunt.

In teams, students will find items and experiences without the use of a librarian.

One student in each team should be able to take pictures with a phone or camera.

The library closes at 8 so we will plan on meeting there at 5:45.

I will meet students outside of the revolving doors on 4th avenue.

Teams of 4 Students will be asked to find these items:

  1. Arabic Typography underfoot in wood. Take a picture of it.
  2. Mystery videos by the online course catalog, and take a pic of a Sherlock Holmes DVD.
  3. Take a picture of Piano practice rooms
  4. Take a picture from the highest balcony of “The living room”
  5. Map and Topography rooms Take a picture of a topography map of the Olympic peninsula’s mountain range.
  6. Answer the question: How does one know where to get off the elevator when you are looking for a book? Take a picture of the answer.
  7. Boeing Technology training center door.
  8. A picture of the text of the poem Hollow Men by T. S. Elliot
  9. Take a picture of the most attractive environmental type.

Blog Post Title: “Library Visit”
Further blog post content:
Way-finding systems are relatively subtle forms of design that offer great opportunities to see how good or bad design can really enhance or cripple an experience.
How well does the design address the varied demographics that use the library?
Who goes here?
What assumptions do you have about the nature of the library itself?
How did the library employ Font and typography, color, lighting, density of displays, layout?

Meet At 7:45 in SC 702.

Project 3 Team Lab time.

Review