Mood Board (60-240 m) also known as Concept Boards
Mood boards are extremely useful in establishing the visual and aesthetic feel of a site. A mood board not only gives you inspiration in going forward with a project, but also is an effective time-saver and necessary component in the creative process. By creating one, you can tackle many issues early on that you would otherwise encounter later on in the creative process.
Mood boards can prevent unnecessary frustrations as the result of not having a clear creative direction and may cut the overall time spent on a project in half as a result of careful planning. They also give the client tangible evidence of a ‘research phase’ that they may not understand otherwise, and gets them involved early on.
A mood board helps:
– Translate a concept where words may fail
– Create a picture in the clients head early on and let them see exactly what you’re planning before you even start properly designing
– Cut down on time spent revising due to miscommunication
– Establish the theme of the project (i.e. Soft or hard? Clean or grungy?)
Create a mood board that communicates your own unique personality. Remember that a mood board uses emotion, not logic, to communicate the visual.
May be created physically- cutting and pasting.
May be created digitally in InDesign (only) using placing, embedding, packaging as shown in class.
– 11″ x 17″ landscape format.
– Use multiple media and text/type
– Physical samples ok – be creative
– Neatly crafted; no glue spills (spray mount, straight edge, Exacto blade)
– Colophon on back!