Visual Structure Exercise

Navigate your browser to http://www.vintageadbrowser.com

Select any 3 advertisements from the website and create a linear diagram exhibiting the underlying layout structure. Draw over the image to illustrate.

Using the terminology of design, write a short paragraph that discusses the advertisements features.

Print out, staple, and deliver at the beginning of class next week. Create a colophon with your full name and this course name and place it on the top left.

Some terminology examples:

Design Terms:
Line
Form
Space
Negative Space
Movement
Color, Hue,

Saturation
Texture
Direction
Proportion
Balance, Harmony
Graduation
Repetition
Contrast, Value
Dominance
Rhythym
Unity
Dissonance
etc.

Layout Terms:
Bleed
Asymmetrical, Symmetrical
Border
Caption
Column
Grid
Headline
Subhead
Body copy
Flush
Bleed
Gutter
Margin
White Space
Rule of Thirds
Triangulation
Direction
Modular

etc.

Example: